Food & drink and other retail fmcg

Sambrook Research has carried out many studies in the retail sector, including food & drinks and other fmcgs, involving major brand owners, manufacturers, packaging designers / suppliers, retailers, federations and consumers.  We have experience of both qualitative and quantitative research, B2B and consumer.

Examples of projects within these sectors are given below.

  • baby foods
  • bakery products
  • bread/biscuits
  • brewery beers
  • pasta
  • sauces
  • savoury meat pies
  • soups
  • yoghurts/ savoury dips
  • wines and spirits
  • aerosols
  • bicycles
  • cigarette lighters
  • dishwashers & washing machines
  • hand bags
  • leisure clothing
  • matches
  • contraceptives / condoms
  • split key rings
  • sportswear
  • televisions
  • toys
  • travel/fashion and leisure bags

Our Clients

A broad mix of private sector, public sector and voluntary sector organisations


Private sector research



Public sector research



Voluntary sector research

What we do

Provide accurate, reliable and effective market research

B2B & Consumer research
•  Market size / segmentation
•  Customer insight research
•  Branding and advertising
•  Customer profiling
•  Product / concept testing

Stakeholder research
Employee research
Social research

How we do it

Our methods are based on practical experience and proven solutions, as well as innovative ideas

Project design
Project management
•  Qualitative Market Research
•  Quantitative Market Research
•  Face-to-face interviews
•  Telephone interviews
•  Postal / self completion
•  Focus groups

Data analysis
Interpretation and reporting
Client presentations
Implementation / workshops