Information Technology

Sambrook Research has carried out a large number of studies in the information technology sector involving manufacturers, software designers, distributors, resellers and end-users.  We have experience of both qualitative and quantitative research.

Examples of projects within this sector are given below.

INFORMATION TECHNOLOGY
  • atmosphere pollutant dispersion computer models
  • colour graphics systems
  • computer hardware systems and software
  • electronic chart display and information systems
  • image processing
  • process control equipment
  • video animation systems
  • video surveillance systems
  • weather/navigation composite electronic charts
  • Hydrographic GIS data

Our Clients

A broad mix of private sector, public sector and voluntary sector organisations

 

Private sector research

 

 

Public sector research

 

 

Voluntary sector research

What we do

Provide accurate, reliable and effective market research

B2B & Consumer research
•  Market size / segmentation
•  Customer insight research
•  Branding and advertising
•  Customer profiling
•  Product / concept testing

Stakeholder research
Employee research
Social research

How we do it

Our methods are based on practical experience and proven solutions, as well as innovative ideas

Project design
Project management
•  Qualitative Market Research
•  Quantitative Market Research
•  Face-to-face interviews
•  Telephone interviews
•  Postal / self completion
•  Focus groups

Data analysis
Interpretation and reporting
Client presentations
Implementation / workshops