Services

Sambrook research is a full service agency.  Most projects are bespoke, tailored to meet each customer’s specific requirements.  The main types of study we carry out are as follows:

  • Market size and segmentation research, identify opportunities
  • Market trends research
  • Customer insight research, needs and preferences
  • Customer satisfaction research, image and performance benchmarking
  • New product market research / concept testing
  • Branding, advertising and marketing strategy
  • Diversification into new markets
  • Outsourcing supply chain management
  • Acquisition studies – commercial diligence
  • Employee research

Research methods

One of the most important elements of any project is the initial meeting between a Research Partner and the client management to define the scope of the project and the optimum research methods and sample to deliver the required information.  Samples can vary from a small group of say 20-30 targeted respondents to several hundred.  Most projects use a combination of the following research & interview methods, as appropriate:

  • Desk / internet research
  • Qualitative interviews (in-depth face-to-face or focus groups)
  • Quantitative interviews (telephone interviews)
  • Stakeholder consultation
  • Postal / self completion
  • On-line surveys

Project planning and implementation

Each project is led by a Research Partner, who project manages each stage of the work and maintains close liaison throughout, which ensures that the client is kept up to date with progress and allows a more flexible approach to change course if required and deliver better end-results for the client organisation.   The key stages of a typical project are as follows:

  • Initial discussions to define project scope and design
  • Client briefing, project planning and project management
  • Research and interview implementation
  • Data processing and analysis
  • Interpretation and report writing
  • Presentation of findings
  • Implementation support (workshops)

Our Clients

A broad mix of private sector, public sector and voluntary sector organisations

 

Private sector research

 

 

Public sector research

 

 

Voluntary sector research

What we do

Provide accurate, reliable and effective market research

B2B & Consumer research
•  Market size / segmentation
•  Customer insight research
•  Branding and advertising
•  Customer profiling
•  Product / concept testing

Stakeholder research
Employee research
Social research

How we do it

Our methods are based on practical experience and proven solutions, as well as innovative ideas

Project design
Project management
•  Qualitative Market Research
•  Quantitative Market Research
•  Face-to-face interviews
•  Telephone interviews
•  Postal / self completion
•  Focus groups

Data analysis
Interpretation and reporting
Client presentations
Implementation / workshops